The Livin’s Easy…When It’s Easy

 May 5, 2014

In almost all facets of life, we long for simplicity.  Why over-complicate an already indefinable thing like life? If you dare to combat my above statement, I ask you to consider the following: Fast Food Restaurants Pop Music Logo Branding What do they all have in common?  Well, the most popular and, arguably, successful examples of the above are almost always…………..you guessed it……………. SIMPLE! Why do we long for and perpetuate the popularity of fast food chains? The